Chastenay Corp
Fractional CPTO · Business, AI & Connected Products
CPTO (Chief Product & Technology Officer): the executive who brings product and technology together. Product means deciding with the CEO what to build, for whom and why; technology means building it, hosting it, securing it and making it evolve, while steering teams and suppliers. Fractional: serving several companies, without a full-time hire.
“Any sufficiently advanced technology is indistinguishable from magic.”
My work starts where the magic has to work for real: at a client’s, in the field, in the hands of a patient or a reader.
I have been writing code since 1983, making data speak since 1998 and applying AI since 2016. Along the way I founded Touaregs in 2000 and led more than 200 initiatives in about 25 countries; I co-founded Chaï to give printed books a voice, then Sounduct, a connected hearing medical device, from 18 prototypes to the FDA pathway.
The lesson of this journey fits in one word, simplexity: the system absorbs the complexity so that the user does not have to carry it. And when a real system has to work, almost right is worth zero.
Chastenay Corp, founded in 2025, puts this craft at the service of business leaders: fractional product and technology leadership, data and AI, connected products.
Jean-Philippe Marie de Chastenay, President of Chastenay Corp
Services
Six ways to work together.
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Fractional product and technology leadership (CPTO)
When the company needs product and technology leadership without a full-time hire.
What you get: a product and technology roadmap, clear make-or-buy, adapt or partner decisions, and teams and suppliers that are steered.
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Data & AI assessment
To find where your data and AI create value, and where to start.
What you get: a maturity assessment, use cases ranked by value and feasibility, a roadmap and an action plan.
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Technical due diligence
Before an investment, a launch or a reorganisation.
What you get: a reading of the technology, the product, the organisation and the team, at times the accounts and the ownership, delivered with recommendations.
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Prototype and connected product
To turn a connected-device idea into a product that works.
What you get: a prototype tested in real conditions, chosen components and partners, and a path to industrialisation.
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Digital accessibility
For websites and apps everyone can use, with the French RGAA standard as the reference.
What you get: blocking issues identified, accessibility built in from design and checked at acceptance.
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Training and masterclasses
For executives, teams and students.
What you get: masterclasses, workshops and courses on AI, data and AI ethics, and foresight.
Expertise
- Generative AI and agents
- Data and data governance
- GDPR and the AI Act
- Data and AI ethics
- Architecture and cloud
- Security by design
- Connected devices
- Accessibility (RGAA)
- Make or buy
- ISO 13485 and IEC 62304
Approach
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A holistic approach
I design end-to-end systems around an expressed or anticipated need: business, market, user, physical product, experience, data, software, infrastructure, operations, partners, economics, regulation and organisation. A perfect brick is worth nothing if the roof or the foundations are weak.
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By design
Security, privacy, efficiency, resilience and sustainability are decided at design time, not added afterwards. Design is intent, not decoration.
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Every case has its own grid
You cannot read a company through a single grid; expertise means understanding, then reporting back within a context and its stakes.
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We steer; the language is just the outfit
Programming languages follow fashions, and coding assistants are changing the game: what matters is steering.
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AI, under human review
AI speeds up the design loop, but no model is the authority. When a real system has to work, “almost right = 0”: people keep the framing, the validation and the final responsibility.
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Standards: the essentials and their spirit
A standard is handled like the law. For example, SOUP under IEC 62304: every third-party component is identified, versioned, assessed and monitored.
Background
Jean-Philippe Marie de Chastenay founded Chastenay Corp in 2025.
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Since 2025
Chastenay Corp · Fractional CPTO · Business, AI & Connected Products
Fractional product and technology leadership across business, product, applied AI and connected products, from research and prototyping to small-scale deployment, under human validation.
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2021-2025
Sounduct · Co-founder · Director of Strategy, R&D & Technology (CTO/CPTO scope)
MedTech: a patented connected hearing medical device, with one app for patients and one for clinicians. From 18 prototypes to the FDA 510(k) pathway, under ISO 13485. Exit in 2025.
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2020
C-O-N-T-A-C-T · CTO & Co-producer
Immersive theatre played on the audience’s phones, built in about a month during Covid, then performed in 22+ cities and 12 countries.
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2016-2018
Chaï Mind the Tea · Co-founder · CPTO
OCR and text-to-speech to give printed books a voice. Patented product.
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2015-2026
C-level advisory · CTO / CPTO
Advisory and technology and product leadership assignments, run alongside Touaregs, Chaï and Sounduct.
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Since 2014
Lecturer and Speaker · AI, Ethics and Innovation
Data and AI ethics, data governance, in business schools and universities, often in English for international cohorts. Foresight masterclasses, including for Caisse des Dépôts and Groupama.
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2011-2025
Atelier St-Loup · Co-founder · Product, Digital & E-commerce Strategy
High-end leather goods: product, brand, premium retail, e-commerce up to 40% of revenue.
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2000-2023
Touaregs · Founder · Director of Strategy, Product & Technology (CTO/CPTO scope)
Digital platforms and projects for Toyota, Nestlé, Shiseido, Chanel and many others: more than 200 initiatives in about 25 countries.
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Media
SIAL Paris and BFM Business
SIAL Paris 2016: panel “What will tomorrow’s food be made of?”. BFM Business, Tech & Co, 2024: interview on Sounduct, recorded during VivaTech.
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2025
MIT Sloan + IMD · certificate
“Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain”: one week on campus in Cambridge, Massachusetts, within an international cohort.
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2025
MIT Sloan · Transforming Healthcare with AI
MIT Sloan programme on AI applied to healthcare.
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2013-2014
Sciences Po · Executive Master “Trajectoires Dirigeants”
Executive leadership programme.
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1997
Université Paris Dauphine-PSL · MIAGE, Master’s degree
Computer science and management.
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Commitment
Observatoire des inégalités
Board member.
Contact
To discuss a project, an engagement or a talk, please write to me.
- jpmdc@chastenay.co
- linkedin.com/in/jpmdc
- City
- Paris, France